Experiment with little changes in your content for a bigger ROI (without the overwhelm).

March 15-19

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You love your role as a coach or course creator.

You’re getting a lot of things right, but you’re constantly tripped up by content and marketing. What you want is to...

  • Feel really good about the content you’re publishing
  • Reach the right audience, in the right place, at the right time
  • Know that your marketing efforts are actually working
  • Not spend every waking hour on marketing your business (or feel bad that you don’t live and breathe your business)

You can have all of these things.
Without overhauling everything.

The best part: I’ve got something to help.


You’ll learn how to make little changes to what you’re already doing to get a bigger ROI on the time and money you spend on your content and your marketing.

It’s not about big, sweeping changes or overhauling everything you’re already doing. (Nobody’s got time for that!)

Instead, it’s about looking at what you’re doing already and perfecting that.

More than 20 experts over 5 days will teach you strategies you can use to get the best return on your time and financial investment in content and marketing.

Maybe you’re...

  • Trying to publish content in all the places and are getting burned out

  • Struggling with what to create for your audience

  • Not sure if your content is actually reaching your audience

  • Wondering how to better organize your content so you don’t feel like you’re chasing your ideas

  • Floundering with getting more eyes on you and your business

  • Wanting what you're already doing to start getting results already

Whatever it is for you, it’s time to stop the overwhelm, stop feeling like you need a big overhaul and start making little changes--experiments--in your content.



Abby Herman is a content strategist and coach for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. In addition to working with 1:1 clients who want to outsource all their content creation and implementation, she teaches others how to DIY their content marketing. From experience, Abby knows how frustrating it is to not have the resources and support you need to move forward.

The Content Experiment Summit is the resources and support you’ve been looking for.



The Content Experiment Summit will run from March 15-19 with a variety of short, sweet and to-the-point presentations to choose from each day. We’re talking no more than 20 minutes and spaced out over the course of each day so you’re not tied to your computer (and have time to do the work you need to do!).


Even without COVID, I prefer to stay in my pj bottoms all day and attend events from the comfort of my own home. With that being said, you can tune into the summit from anywhere with Internet access.


Each presentation is about 20 minutes long and will be available for 24 hours after it goes live.

Can't make it live? You have the option of the All Access Pass!

Party It Up

You’ll also have access to a private Facebook group for the summit where we’ll be partying it up before the summit starts and working together to really hone in on those little changes you can make to your content and your marketing once it kicks off.


As an attendee, you’ll have the chance to win prizes based on engagement, BINGO and giveaways. In fact, entries are being awarded right now in the Facebook group. Come on in and join the fun!

Paying It Forward

A portion of all sales will go to Women of Color Connecting, an organization that "builds a bridge between Women of Color entrepreneurs and those in positions to open doors."

The All Access Pass

After registering, you can also upgrade to gain access to the All Access Pass. That means you'll get lifetime access to presentations and amazing prizes and giveaways from the speakers.

You will also get an invitation to attend the implementation sessions and networking opportunities throughout summit week AND you’ll be invited to participate in a Hot Seat session on Friday, March 19. You won't want to miss it!



There are a lot of summits, trainings and workshops out there. So what makes this one different?

Our goal isn't to add more to your plate (no one has time for that!). It's to make the idea of changing up your content and marketing a little more accessible to you. You don't have to change it all. It's the little tweaks and changes that you'll learn that will give you the impact you need and want.

I’ve also done some other things to ensure this summit is different from others out there:

  • A lot of business owners in the content and marketing space have something to say. So why haven’t we been hearing from them? I went out of my way to ensure you’ll see some new faces and hear new voices in the speaker lineup.
  • Diversity and inclusion are important to me. Not only is the speaker lineup incredibly diverse, but I’ve also taken steps to ensure that the presentations and resources are inclusive of everyone--even those with visual and hearing impairments. Transcripts and captions are available on all talks automatically.


Now for the part you’ve been waiting for. Here are the amazing speakers you’ll hear from at The Content Experiment Summit.


Alicia Henderson

How to Leverage Live Video as an Authority Building Platform


Amber Peterson

Pinterest Basics for Content Marketing


Christina Nicholson

Podcast Booking Blueprint


Christopher Hines

Gorilla Podcasting: Make Your Content Stand Out


Dara Sklar

Dreamy Content Organization Using Google Tools


David Wachs

How to Get Noticed the Old-Fashioned Way


Desola Davis

Designing the Journey: Turning Strangers into Your Raving Fans

Copy of TCE - Circle Photo Frames

Eman Ismail

Money-Making Email Secrets for Coaches and Course Creators


Emily Murnen

How to Create More Engaging Virtual Events


Erin E Perkins

How to Produce Content that is Both Accessible and Successful


Helen Tremethick

Tap into Your Inner Badassery: How Who You Are is the Secret to Connecting with Your Clients


Jenna Dancy

Get Your Content Seen with Messenger Marketing without Feeling Salesy or Spammy


Jennifer Grayeb

How to Use Data to Improve Your Content

Mike (2)

Jessica Rasdall

How to Scale Your Business with Speaking


Julia Jerg

Tweak Your Facebook Profile to Make it Profitable


Kristin Arilus

How To Make Money While Pivoting Your Business


Maggie Frank-Hsu

Be About Something: Unlock Your Big Idea to Catapult Your Business to the Next Level


Marvin Flavien

Use Video for More Than Just Marketing


Meg Clarke

SEO 101: How to Make Your Content Found by Google

Mike (1)

Mike Ganino

Captivate on Camera: Confidently Connect in a Virtual World


Nicole Batey

And the winner is...Your Audience! 5 Ways to Collab with your Biz Besties this Year

Mockup with circles - batch 3

Oli Bridge

Personalizing the Customer Journey with Video Messages


Ryan Turner

Funnel Foundations to Build Relationships with your Audience.


Theresa Baretta

Essential Scaling through Systematization


Zoe Linda

Magical Content Ideas To Provide Your Affiliates


Abby Herman

Before You Create: Ask Your Audience

As you can see by that incredible lineup, you are *not* going to want to miss this event.

It's time to stop...

  • Feeling like your content and marketing is a waste of time

  • Trying to talk to everyone...and talk to your ideal audience instead

  • Wondering how to be more efficient, more clear and more confident

and start...

Creating the content your audience needs and wants from you, in a way that feels good to you!

Join us for The Content Experiment Summit today!




Grab your free ticket to The Content Experiment Summit and be well on your way to saving time, money and frustration on your content and marketing efforts.